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51.
访华日本国际客源市场之细分研究 总被引:8,自引:1,他引:8
日本作为国际客源市场形成于其高速发展的经济成长期,在中国改革开放后,这一市场对中国国际客源市场的发展产生着极为重要的影响.然而,依其市场规模和显在的经济实力,实际访华的日本客源市场规模远未达到预期,这对中国在今后争取更大的日本客源市场乃至亚洲客源市场来说,是一个值得探讨的课题.本文想透过该问题的研究,全面分析访华日本国际客源市场的状况,并据此为中国在争取日本国际客源市场方面提供一个科学的参考依据. 相似文献
52.
53.
生态旅游市场营销内涵及其产品策略 总被引:17,自引:0,他引:17
本文认为生态旅游市场营销包括生态旅游理念营销和生态旅游产品营销,并从生态旅游产品的概念、生态旅游产品生命周期营销策略、生态旅游产品组合策略、生态旅游产品开发策略等方面论述了生态旅游市场营销的产品策略。 相似文献
54.
Heonsoo Jung 《Journal of Business Research》2011,64(11):1251-1258
This research develops a signaling game that captures the essential dynamics of new product preannouncements (preannouncement/launch/market feedback). New product preannouncements are preannouncing firms' formal efforts to inform their competitors and customers about the future availability, superior quality and introductory price of their upcoming new products. In a market, two firms compete (entrant preannounces and incumbent responds) across two periods. The entrant has private information about the true quality of a new product (the incumbent and customers do not know it), and this informational asymmetry provides the entrant with a preannouncement dilemma. Should the entrant preannounce and, if the entrant does, should the entrant tell the truth about quality? Preannouncements often get customers who might buy now from a competitor to wait for a higher quality to be available. Therefore, the entrant may have an incentive to bluff the quality of a new product in order to enhance the likelihood of customers' waiting. However, because the quality exaggeration is also likely to increase customers' quality expectations, the entrant may suffer a significant sales penalty if the entrant does not deliver the promised quality. Through the signaling game, this paper derives conditions under which such a bluff does/does not put the preannouncing firm at risk (i.e., this paper derives the separating/pooling equilibria that are the focus of signaling games). 相似文献
55.
Ethan Pancer Lindsay McShane Maxwell Poole 《Journal of Marketing Management》2017,33(15-16):1236-1255
ABSTRACTThis article examines the influence of product considerations on the experience of schadenfreude – taking pleasure in the suffering of another consumer. We examine how schadenfreude is affected by the extent to which the person suffering a product failure deserves to own the product and the status of the failed product. This work also explicitly considers how these factors interact with those of the person observing the misfortune. These ideas are tested across three experiments. The results show that high product status increases schadenfreude via its exacerbating effects on envy and that a lack of perceived product deservingness increases schadenfreude via both envy and deservingness. These effects differ based on the corresponding factors of the observer where the observer’s own deservingness and lack of product status are found to exacerbate schadenfreude via envy. 相似文献
56.
The practical application of decision support systems in marketing is still in its infancy, even though academic research
has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable
decision support system. The specific requirements and problems of management are too dissimilar to make the development of
one universal decision support system feasible. However, improved PC performance, enhanced market survey methods such as conjoint
measurement, and further developed programming tools permit the varying requirements to be fairly flexibly met. The following
article describes state-of-the-art know-how regarding the practical utilization of such systems, and addresses the preconditions
for employing them. We have included many examples gathered from our own experience with numerous applications. 相似文献
57.
Fernando Martin-Mayoral Gabriela Morán Carofilis John Cajas Guijarro 《The journal of international trade & economic development》2016,25(5):724-756
The paper analyzes the effects of four regional integration agreements (Common Market of the South [MERCOSUR], Andean Community [ANCOM], Central American Common Market [CACM] and North America Free Trade Agreement [NAFTA]) on bilateral trade in 19 countries from the Western Hemisphere for the period 1970–2014. For this purpose we estimate different gravity models to control for trade creation and diversion, export diversification and intra-industry trade using OLS log-linearized gravity model and Poisson pseudo-maximum-likelihood panel data estimators that allow controlling for zero-value trade flows. We find trade creation for ANCOM, MERCOSUR and CACM and trade diversion for NAFTA and MERCOSUR countries. Export diversification negatively affects bilateral trade in all American agreements, while intra-industry trade has contributed to trade expansion in ANCOM and the opposite for NAFTA, MERCOSUR and CACM. Global supply chains may help us explain these results. Finally, we find anticipatory effects on trade several years before the signing of the agreements, but only NAFTA countries seem to be natural trading partners in the region while the rest of Latin American regional agreements have not resulted in a comprehensive, profound and consolidated common market. 相似文献
58.
产品差异化策略与企业自主创新 总被引:1,自引:0,他引:1
文章指出,产品差异化策略对企业自主创新战略的实施具有重要意义,它为企业自主创新战略指明了方向,提供了思维模式、具体途径和良好的市场发展前景。用产品差异化策略实施企业自主创新战略,应设计不同功能和效用的产品,对产品外形、颜色、款式等实行差异化,使用不同的新材料,实施产品包装装潢差异化,实施营销策略差异化,实施产品服务差异化,实施产品品牌和商标差异化,将产品的标准化与差异化相结合来创造差异化。 相似文献
59.
在单周期产品的生产商—零售商的供应链中,由于市场存在着激烈的竞争,市场需求的不确定性必然会对供应链双方的决策产生很大的影响。借助传统的报童模型,建立Stackberg博奕模型,考虑了一个供应商面对两个不同零售商时的情景,分别分析了当零售商决策依据是最大化期望利润和当两零售商的市场需求相关时,以及在零售商的决策依据是在给定利润水平时最大化其概率的情况下,市场需求不确定会对供应链双方产生怎样的影响。 相似文献
60.